A good take away that I gained from reading about Letters to the Editor is that you need to maintain a positive tone throughout the letter. Whether you are commending a review, providing further information or even setting the record straight on incorrect information, you need to be positive and keep the letter light heart … More PR Writing: Review of Chapter 12
For my organization I chose Ben & Jerry’s because of the amount of time I had already dedicated to learning about what the company stands for and what their audience wants to hear and see. Headline: Should Bathroom Regulations Be Left for Grade Schools? Reasoning: Everyone remembers back in grade school when the teacher would … More PR Writing: Identifying Opportunities
For visual language I’ve notice Starbucks uses a lot of cute simple graphics and common tones and hues. It’s mainly grays, blacks, whites and greens. It conveys a simplistic and more environmentally friendly atmosphere, which are two of the values of the company. From the Starbucks website and other advertisements they do they use mostly … More PR Pubs: Building Communication Strategy
One of Starbucks major competitors is Dunkin’ Donuts. The difference between Dunkin’ and Starbucks is that Dunkin’ advertisements are bright colors and fun play on words. Dunkin’ seems to endorse more novelty and sweeter items like their hot chocolates and of course the variety of donut flavors they carry. The target audience for Dunkin’ appears … More PR Pubs: Pinterest Competitor Analysis
I chose to research Starbucks and learn more about the company before I took to designing business card. Starbucks is known for producing espresso beverages and breakfast food items. They are committed to personalizing the coffee buying experience for each person who comes through their doors. Giving back to the community and staying involved in … More PR Pubs: Research
I think one important take away I got from this chapter was that the length and details of a media advisory will depend on the type of event you are wanting to get news reporters to cover. Knowing the appropriate length and how in-depth you should go based on the event will give you a … More PR Writing: Review of chapter 7
Dave Cathey is The Oklahoman’s food editor. http://www.oklahoman.com/live Greg Ewell is a food writer and reviewer at The Oklahoma Gazette okgazette.com Tim Carman is a food writer for the Washington Post washingtonpost.com Susan Smillie is a food writer for the Guardian theguardian.com Chowhound.com is a national website that offers restaurant reviews based on region as well … More PR Writing: Media List for Food Industry
TypesettingAssignment
This week I was asked to watch informational videos from Lynda.com about how to operate with in InDesign and Photoshop. I have had no previous experience with InDesign but I have used Photoshop for a short amount of time in my last internship. My project was to make business cards and while it was not … More PR Pubs: Reflections
Above is two pictures of a newspaper I found and marked up with the terms we learned for this assignment.
Savannah Jung 