This week I was asked to design two direct mailers for OU Recruitment Services. The first step was to define two specific audiences and create a segmented stakeholder matrix. I chose to do one geared towards males 18-20 who are interested in athletic and then another towards alumni of the university. At the beginning of … More PR Pubs: Reflecting on week 4
Looking back at the beginning of class I am excited at how much I have learned about the different document types as well as the style that coincides with each. I feel like this class has been one of the most essential ones that I have taken regarding public relations. The work load was overwhelming … More PR Writing: Reflecting on the course
The first major takeaway is to set goals at the beginning when you start planning for your project. This gives you something you can measure the success of your plan as you beginning executing it. Additionally, you have a way to create check points to see if you will reach your goal in the time … More PR Writing: Review of Chapter 14
My first main takeaway came from the advice when writing a memoranda. In the end, you need to end with a call to action and not just a send off. Otherwise, the memo will just sit on the person’s desk or in their inbox and will essentially have accomplished nothing. You need to end asking … More PR Writing: Review of Chapter 10
I looked over two internships that really caught my attention. The first was a part-time non-paying internship with MM Luxe Public Relations in Dallas Texas . The second was a full-time, paid internship with SPM Communications in both Dallas and with branches in Austin, Texas. Both required someone with a public relations or communication related degree … More PR Writing: Research on PR Internships
After watching the video Infographic Fundamentals with Amy Ballet, the one infographic that stuck out the most to me was the interactive infographic regarding the 50 states and renewable energy benefits. I enjoyed how the graphic has the capability to entertain, inform and most importantly engage the viewer in learning about renewable energy options and benefits. … More PR Writing: Favorite infographic
So for my second stakeholder I would pick the aunt of a student considering OU. She would be not only an alumni but a donor and would be around the age of 40-50. Her contributions to the school make her financially sound so her family is likely high-middle class. A degree from a four year … More PR Pubs: Defining a second stakeholder
My target stakeholder would be North American Males ages 17 to 19 with acceptable or above average SAT/ACT scores. Their families would be middle to high-middle class in socioeconomic status and would be interested in sports whether they played in high school or were avid fans. The target message here would be OU great academic program … More PR Pub: Stakeholder
This week I was asked to create a business card and letter head for the company I chose. Last summer I interned with a medical care company and one of my jobs was to design business cards for the doctors and sales representatives. When I did it back then I used Photoshop where as with this … More PR Pubs: Reflection post for Week 3
I chose to analyze the Facebook page of Starbucks for this assignment. I noticed that they posted at least one update daily. Usually the update was something about a new deal, new location or new drink. Rarely was the update purely promotional with nothing new going on. Something that jumped out at me was that … More PR Writing: Social Media Analysis
Savannah Jung 